Using proprietary and compiled prospect files that are modeled and updated on a daily basis, Stiel Direct identifies the individuals and households with the greatest probability to respond profitably.

Stiel Direct Life Event Marketing Program mailing lists are obtained from the highest quality sources, and are thoroughly qualified, scrubbed, de-duped, and updated on a daily, weekly, and monthly basis, and otherwise as requested by our clients.

These important activities allows our clients to improve response rates while enhancing efficiency and effectiveness of limited marketing opportunity windows, such as provided through the Stiel Direct Life Event Marketing Programs.

Getting to know the consumer.

Dennis Rook, Professor of Clinical Marketing at USC School of Business, discusses why companies spend money to understand consumer behavior.

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• Stiel Direct uses a proprietary multi-functional modeling platform that incorporates a robust array of available data sets.  Stiel Direct uses this data to develop relevant creative messaging, as well as to score a prospects potential value to the advertiser.

• Stiel Direct modeling programs provides the ability to score each individual's propensity for specific products, services and conditions.  These models are designed for adaptation to multiple products, opening new vistas for managing marketing programs across multiple product solicitation and marketing programs, such as the co-op mailing programs. 

• Stiel Direct continuously develops and updates propensity profiles across various prospects, customers, and products.  This enables clients to participate in Stiel Direct Life Event solicitations which systematically target thier products and services to the most responsive customers and prospects, while avoiding the waste of unproductive audiences. 

In addition to the more obvious benefits of the Stiel Direct Life Event Marketing program, our use of sophisticated data mining and prospect modeling delivers: 

• A comprehensive response analysis of all products/services in relation to the customer and prospect portfolios.  

• The ability to customize which prospects receive which offers, based on individual marketing profiles and zip codes. 

• The capability to cross-sell and up-sell additional products and services, beginning with the first point of customer contact.